The Powerful Benefits of Video Advertising

The Powerful Benefits of Video Advertising

With the average person spending 100 minutes daily watching online videos, using video advertising to reach your potential customers has become more important than ever. By using paid video advertising, you can immediately put your business in front of millions of potential customers or buyers. 

From launching a new product or service to expanding your reach, advertising with video offers you a golden opportunity to reach the right people, increase sales and drive business growth.

If you’re ready to take advantage of this opportunity to reach customers just the way they want it and elevate your brand, you’re in the right place. This article will discuss the benefits of advertising with video and how you can leverage video advertising to drive your business to the next level.

Video Advertising in a Nutshell

Video advertising is a marketing strategy that involves using video content to promote or sell your product, service, or brand. Over time, it has become one of the most effective forms of advertisement. That’s because visuals are easier to recall than text. 

People love videos, and this trend isn’t showing signs of slowing down. According to Statista, the number of online video viewers will hit 3.1 billion by 2023.  This makes sense considering that 54% of customers want to see more video content, especially from brands they support.  

Different web, social, and video hosting platforms have millions of users. So advertising with video on these platforms puts your brand in front of these large audiences. You’ll have a better chance of acquiring more leads and increasing sales and conversions. 

In this era of information overload and shrinking attention span, video ads spark audience interest. The rich blend of eye-catching visuals, audio, and text hooks your viewers and influences them to pay attention to your message.  

However, it costs money, so you’ll have to set a budget aside for costs such as advertising video production and placements on different platforms  

The good news is that online video platforms use the pay-per-impression and pay-per-click advertising model. This means after placing your ads, you can target the right audience and only pay when these things happen: 

  • Viewers or customers watch your video (cost per impression) or 
  • People interact with your videos such as clicking the call-to-action overlays, companion banners, and cards. 

In addition, you can also cut video ad production costs by using a tool such as an online video commercial maker rather than outsourcing the project to an expensive production agency. Thus cutting costs and placing the power of scaling up your video ads in your hands. 

New and emerging technologies like social media channels, virtual reality, and connected TVs have spaces for implementing video ads. 

Finding the Best Video Advertising Strategy for You

There are different ways to approach video advertising. Each strategy has the potential to effectively get the word out about your company. 

However, the best strategy for your brand comes down to:

  • What you are looking to achieve
  • Who you are trying to reach
  • What you are offering

But before we break this down, let’s discuss what a video advertising strategy is.  

Video advertising strategy refers to the different ways brands can leverage video ads to achieve their marketing goals, such as: 

Video advertising strategy covers everything, including: 

  • The process of setting your advertising goals
  • Choosing the right platform that enables reach your target audience 
  • Planning how to deploy the videos
  • Testing, analyzing, and measuring the impact of your video advertising efforts 

At the end of the day, your video marketing strategy will ultimately be what guides your actions, budget, timelines, creative direction, targeting method, conversion metrics, and more.

For example, let’s say your brand wants to attract new and young customers aged 15 to 25. Your goal could be to increase awareness of your brand or increase sales of your new product line. 


In that case, you could create captivating video ads to introduce, promote or draw attention to your brand. Also, you want to choose platforms that cater to that demography like TikTok, YouTube, Instagram, Facebook, and more. 

What if you’re looking to target customers already using your product or service? Then your video campaign might be more focused on providing exclusive access to new products and products or services they can upgrade.

Short video ads like customer testimonials or how-to guides position your product as the best solution to a customer’s needs. 

We’ll discuss the different video ad ideas and platforms for advertising videos later in this article. Keep reading. 

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